The Spark of an Idea
The Magnalure story began nearly a decade ago, born from a simple need: efficiency. Kerry Shaver, our Founder and CEO, spent his days on the water realizing that traditional fishing gear management was flawed. Tools were dropped, misplaced, or out of reach when they were needed most.
Kerry envisioned a solution that used ultra-high-strength magnets to create a "third hand" for anglers. He didn't just design it; he built the first Magnalure Wrap by hand. For eight years, that prototype was his constant companion. It wasn't just a product; it was a tool he perfected through nearly 3,000 days of real-world use.
From Personal Tool to Global Brand
In 2020, Kerry decided that his "secret weapon" was too good to keep to himself. He embarked on a mission to turn his invention into a professional-grade brand. By 2022, Magnalure hit the road, attending fishing expos and test markets. The feedback was unanimous: the fishing world had been waiting for this.
The momentum shifted from a "fishing tool" to a "universal solution" in April 2023. A viral TikTok by customer Jordan Vitolo showed the Magnalure Wrap effortlessly holding heavy tools against a work truck. This moment proved that Magnalure’s utility extended far beyond the shoreline—it belonged in the workshop, on the construction site, and in the garage.
Our Foundational Pillars
Our Mission
At Magnalure, our mission is to simplify the way the world works and plays. We design and manufacture high-performance magnetic gear-management systems that provide security, accessibility, and peace of mind. We are dedicated to eliminating the frustration of lost tools, one magnet at a time.
Our Vision
To be the world’s leading name in magnetic utility, recognized for durability and innovation. We strive to expand the Magnalure ecosystem until we are a staple in every tackle box, tool belt, and workspace across the globe.
Our Values
- Integrity: We only sell products we use ourselves.
- Community: We listen to our supporters—their feedback drives our next inventions.
- Quality: Our magnets are engineered for strength that lasts a lifetime.
A Growing Legacy of Innovation
What started with the Magnalure Wrap has evolved into a versatile family of products designed to tackle any task:
- The Magnalure Wrap: The patent-pending flagship that redefined gear management.
- The Magnalure Sticky Pad: Launched to provide powerful magnetic mounting on any smooth surface.
- The Magnalure Tool Pad: Developed in response to the viral demand for heavy-duty industrial organization.
- The Magnalure Strip (May 2024): Our most streamlined design yet, perfect for tight spaces and modern workspaces.
A Message from Our Founder
"When I made that first wrap over nine years ago, I just wanted to make my own fishing trips easier. Seeing Magnalure now helping thousands of people—from professional anglers to mechanics—is a dream come true. My hope is that every customer feels the same sense of ease and joy when using our products as I did when I first stepped onto my boat with that prototype."
— Kerry Shaver, CEO/Owner
